Brought to light by John Gruber quoting PC World from March:

Google has acquired a U.S. patent for its popular cycling logo system, also known as “Google Doodles.” Patent 7,912,915 was granted on Tuesday, nearly 10 years after its initial submission in 2001 by Sergey Brin.

The patent is entitled “Systems and Methods for Enticing Users to a Web Site.”

Yeah, it absolutely reeks of “obvious” viewed by 2011 standards. But at least it’s not an idea but is an actual implementation.

I have a lot less heartburn with patenting something that is real vs. patenting an idea. I say that if you can’t make it work and demonstrate that it works, it shouldn’t be patentable.

But more on that in a future entry.

Recent Comments