It's not Market Share: Smartphone Loyalty Survey | Daring Fireball


From the nicely-formatted-for-readers-on-any-mobile-platform Reuters article:

The survey found that just 25 percent of smartphone owners planned to stay loyal to the operating system running their phone, with loyalty highest among Apple users at 59 percent, and lowest for Microsoft’s phone software, at 21 percent.

Of users of Research in Motion’s BlackBerrys, 35 percent said they would stay loyal. The figure was 28 percent for users of phones running Google’s Android software, and 24 percent for users of Nokia Symbian phones.

I’m surprised John Gruber missed the opportunity to point out that since Steve Jobs’ return to Apple, it’s not about market share. It’s about mind share. He does point out, though:

Android’s loyalty numbers are much closer to Windows Mobile’s than the iPhone’s, which, of course, proves that Android is winning.

Love it.

John’s link is here

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