Bring Out Your Dead! Nah, Adobe Flash is... Just Restin'


Am I the only one who sees it? No, I’m sure I’m not, because it’s as plain as day. What the hell is Adobe thinking?

They already have a captive audience in people who own and use their Creative Suite. All they have to do is make it the best damned HTML5 development tool there is and they’re in like Flynn. What if it could just pump out HTML5 instead of Flash with a checkbox? Same tool, same lock-in, same developer community familiar with their tools. And, oh-by-the-way, nobody said that making Flash-like things with HTML5 is easy, au contraire. So if they do it and do it right, they will gain those customers who refuse to use Flash but find developing in HTML5 to be hard.

They should shut up, quit whining about the death of Flash (whether it is dead or not) and move on to creating the first pro-quality HTML5 tool to market instead of an also-ran. And they’d be right back in the game.

Yeah, it costs money to do that. But… hear me out.

All of the browsers in the world now support or will support HTML5 and all the goodies therein—not just the desktop browsers, not just the mobile browsers. All of the browsers.

Some of the browsers in the world will not support Flash, and never will. Never. Never. Never. Period.

So, funny thing: if asked whether I would develop a creative tool which has as its potential audience all browsers or just some browsers, which do you think I’d put my time and money into?

Flash is dead, but long live Fl.

As a footnote, I tried to find out what the name, or names, of the Adobe Flash-generating products are called. After five minutes, I gave up. Too many SPODs, too much crap, not enough information. The Adobe website is a clear example of the technology’s getting in the way of the content.

(inspired by Daring Fireball Linked List: Jeff Croft on Adobe’s Android Flash Demo at FlashCamp Seattle.)

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