Step Aside Apple Fans, Apple Needs to Sell Tablets to the PC Crowd | Retrevo


Um, yeah. Because Apple always does what marketing studies say do.

Some questions spring to mind.

Why does Apple need to do anything? What war is going on that Apple needs to win? Isn’t 14% of a bajillion dollar market enough?

Does Apple really want netbook customers, the kind of customer that appreciates cheap crap that doesn’t do any job particularly well? Probably not. Apple’s not in the business of selling Smarts or Chevys. They’re in the business of selling Mercedes or BMWs to people who appreciate those brands for what they are, and are willing to pay for it.

This kind of marketing research that gives direction to Apple is all about pageviews, I’m convinced.

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