Fake Steve Jobs Groks Obama's Marketing


I love what Daniel Lyons (writing as Fake Steve Jobs) writes about Obama and his marketing strategy in his latest entry.

Here’s the money quote:

…in fact if we could we would even keep products secret after we started selling them, because as everyone knows the less you say about your product the more people want it, and when they don’t know anything about the product they are free to project all their wildest hopes and dreams onto that product, and if you don’t believe me just ask my good friend Barack Obama because this is exactly the strategy he used when he was running for president and guess what, it totally works.

And we still don’t know what we’re getting…

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