iPhone iPhinesse

Finesse. See definition 1.

Some companies haz gots it. Others… don’t.

Apple has it, and it is in some of the subtleties of the iPhone that it’s obvious that they do. For example, when connecting to the internet using Edge, the activity gear spins at about 10rpm. When connecting to the internet using 3G, it spins at about 60rpm. Since 3G is faster (not by 6x, but still, faster) than Edge, it makes sense.

Why bother? Does it make any difference whatsoever?

No, except that it’s just right that it does that.